Process
How I run your cold email outbound.
From the first mailbox to the booked meeting: what I do, what stays with you and how we work together.
My business model
Quality over volume. And everything stays with you.
I don't run outbound as a production line. I work with a small number of clients, build every campaign around your business and set it all up on your own accounts, so what we create keeps working for your company in the long run.
Your domains and mailboxes
The sending reputation we build together belongs to your company.
Your contacts and conversations
Lists, replies and their full history live in your sending tool, ready for your team.
Your learnings
In every report I write down which audiences and messages worked, so the knowledge stays with you.
And from the first weeks, you see how your market responds to email.
The difference
Your tools. Your assets. Your strategy.
Built on your stack
Your sending tool, domains and mailboxes are set up in your name and paid by you. I only look after them while we work together, and when we finish, everything keeps running for you.
Part of your marketing
Cold email is not a side project. I plug it into your existing marketing strategy as one more channel that brings in sales conversations.
Advisory included
Positioning, audiences, messaging, what to test next: you get my advice as part of the work, not as an extra line on the invoice.
Freelancer vs agency
One person who owns your project.
I'm an independent freelancer, so the person you meet on the first call is the same person who runs your campaigns and walks you through every report.
Cooperation
One team, one goal.
From the day we start, your goals are my goals. I take care of the full outbound cycle, and we decide on the direction together.
- 1
Mailbox and domain setup
I set up and warm up sending infrastructure on your accounts, so deliverability is protected from day one.
- 2
Prospecting
I find US companies, and the right people in them, who are a genuine fit for what you offer.
- 3
Campaigns
I write, send and run follow-ups, testing audiences and messages to find what lands.
- 4
Reply handling
When someone is interested, I reply in your name, as part of your team, and set up a meeting in your calendar.
- 5
Staying in touch
People who were interested but not ready yet stay in touch with your company, so your marketing can follow up when the timing is right.
An extension of your sales and marketing team
I work like a member of your team, not an outside vendor you have to chase.
Biweekly report meetings
Every two weeks I walk you through results, learnings and next steps. I prepare and lead them.
Always reachable
I'm in your Slack, Teams or whatever messenger your team uses, so questions get answered the same day.
Markets
Built for selling to the USA.
Main focus: the US market
Most of my work is outbound to companies in the USA, in English, for businesses from any country that sell there.
Another market in mind? Let's talk.
I don't say no to other countries. Cold email rules are different in each one, so before we start we check together whether we can legally email people in that market, and how.
FAQ
Questions I often hear.
Who is outbound a good fit for?
Outbound can work in almost any industry, just with different levels of efficiency. Companies whose product or service can be shown in a demo usually get the most out of it, but services can also be "productized" so they work well in outbound. What matters most is an audience large enough to run campaigns on a regular basis.
What happens on the first call?
I ask about your company, your expectations and how you find new clients today, and I answer any questions you have. Within 2 days after the call, you get my cooperation proposal by email. If your audience isn't a good fit for outbound, I'll tell you directly and explain why.
How soon can we start?
If you don't have a sending setup yet (domains and mailboxes), we need about 2 weeks to prepare it. If you already have one, we can start the next day.
Do you work with markets other than the USA?
It depends on the country. Some countries have much stricter rules on cold email, and I don't want to put anyone at risk. Tell me which markets you have in mind and we'll check together what's possible.
What do you need from my team?
Access to your sending setup, so I can manage the mailboxes and replies, and as many insights as you can share before we plan the campaigns. The more I know about your business, the better I can do my job.
Can I approve the messages before they go out?
Yes. Especially in the first months, we review everything together. I need to be sure I understand your product and your process.
Who owns the domains, mailboxes and data?
You do. Everything in your mailboxes and in your sending tool belongs to you. I believe you should keep the results of the work we're accountable for together.
When can I expect the first meetings?
It depends on how well your solution answers the market's needs and how much competition there is in your space. The first meetings can come after the first campaign, or after a month or two.
Let's see if we're a good fit.
A 30-minute call to get to know your business and your goals.